Rainy Sundays

SEO - "Search engine optimization" - is the slightly arcane practice of adapting content, and structure, to feature favourably on search engines, particularly Google.

I'd separate it into two categories, "White-hat" and "Black-hat" SEO; that is, basically, getting a *good* site to the top of the rankings, or manipulating search spiders to get a site to the front page when it doesn't really belong there, respectively.

White-hat SEO is mostly presenting content in a manner that is friendly to search crawlers. Alt-tagging images, making sure relevant keywords appear in your content, populating meta files, all do wonders for a genuinely edifying website. I can help you with this, although a lot of it is common sense.

Black-hat is a little more scurrilous. Stuffing keywords where they shouldn't be, and exploiting alleged loopholes and quirks of the system; it's all a bit cargo-cult for me because of course none of this is really documented, the last thing Google wants to tell you is how to fool its mighty Algorithm. So it's all a bit recieved-wisdom and bad science. This, I steer clear of.

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